President of Social Responsibility and Corporate Responsibility

 President of: Social Responsibility and Corporate Responsibility
2006   11   05   14:40
guests introduced
Liao Qingfeng (vice president of Microsoft Greater China Region)
Chang Xing (North China Pharmaceutical Group Chairman) < br> Fan Zhijun (vice president of Suning Appliance)
Wei Chen (HAY Group General Manager of China)
Huang Ming (Wong Ming Group Chairman)
Wang (Department of Commerce Research Center, multinational corporations)
Moderator Wang:
Good morning! very happy to participate, Since 2000 the world's most globally famous of these multinational companies began a special responsibility to strengthen the company, the strength of corporate responsibility with the social responsibility we are still a little difference, because they emphasize three aspects of corporate responsibility is a company's business shareholder responsibility, they believe that if an enterprise does not make money, you can not get value for shareholders, then companies will not become the enterprise. However, the light for the shareholders, is not enough to make money for shareholders, as well as its social responsibility, and it's environmental responsibility, the formation of the three major responsibilities such a responsibility system in 2000 has been around since the year 2000, there is an important event, UN Secretary-General's Office carried out a Global Compact's activities, there were nearly 100 large multinational companies participation, this event is now developing very fast, and now I understand to 3200 the world's most famous big companies to join it, and 100 of them to a large Chinese companies like Sinopec, China's container industry, international group of companies that join In addition, as Microsoft is in with a very active participation of the company.
, then, why we wanted to enter the new century so multinational companies to strengthen these international corporate responsibility, and is the responsibility system, are not just a responsibility ? because the context of globalization of China's economic development, the development of Chinese enterprises, so we have time to develop their own businesses, or grow when the background of globalization can not be separated. Since the emergence of such a global new trends, new trends, how should Chinese enterprises we do? So, I think at the 15th Communion out this topic is very cutting edge, and very consistent with the trend of today, we invited five companies home, we thirty-two minutes of the time you talk about how do you understand each manager the responsibility of the enterprise, let's talk about today is the focus of social responsibility, social responsibility is how you understand, how your business is engaged in the business community responsibility. we talk about two minutes, and then we compare the two hot spots for future issues of some discussion. China is now we all know the problems of Chinese enterprises has been highlighted, such as the time the two drugs together, including Huawei Staff Karoshi events have taken place in China, especially in recent media reports, said his company like Foxconn how many employees there are how and how excessive labor, failed to comply with social responsibility. But then the survey results may be some bias, and the media and Foxconn reconciliation. However, this problem shows that multinational corporations have a responsibility to extend to China, in this context, we invite all Chinese and foreign business leaders to talk about your views.
Liao Qingfeng:
Hello everybody, I think in this issue of start early and end too early, it was too late to start evening after 60 years of age is a 30-play time. but we now see the network economy since the start 15 years ago, we now have a book called so that the deviation of 30-60 years old have a great time not so long, more and more younger leaders of the world, leading enterprises is more and more young, very large impact on society. including many traditional society concept to today's great changes have taken place, like Hunan TV's Super Girl out, if the traditional perspective, then, this is very strange phenomenon, very superficial, vulgar culture, but it is pop, pop on behalf of everyone's taste. Therefore, the social and should also follow the fashion, in line with people's tastes.
Therefore, we emphasize the East cultivating this forum, regulating the family, ruling the state and the world, but still missing two, which was about faith in the university, revitalization, self-cultivation, regulating the family, ruling the state and the world. What is good faith, we have to treat people with sincerity, we have a good faith enterprise and between enterprises, we have the consumer credit business. Revitalization is to constantly review itself. Just now we Director Wang told, is now more emphasis on corporate internal audit, the audit process from the citizens to assume more responsibility.
Chang Xing:
you good morning! very grateful to the conference organizers for giving me this opportunity to also thank you for giving I have the time for me to say a few words. tell the truth, I took a very heavy heart to discuss this serious topic, why is carrying a very heavy heart? Because this list has a word, Social Responsibility held a major event when the two drugs together have a case, the pharmaceutical industry in our country there is something. China's pharmaceutical industry is indeed facing a major test. This year, China experienced four large pharmaceutical industry event, One is a comprehensive reform of the bidding system, one after the events of the two drugs together, the State Drug Administration sector supervision and inspection of storm type. The third is the National Development and Reform Commission continued drug prices for the draft response to the problem people, 19 times to drug prices, and price cuts of up to 40%. The fourth is the eleven anti-commercial bribery ministries, including the field of pharmaceutical procurement is the key.
the four big things for the pharmaceutical industry a big impact at this time Let the two drugs incident occurred throughout the pharmaceutical industry have had a very negative impact. last night I take a train to Beijing to Shijiazhuang, the two hour train ride and uncomfortable, as I sat across from two doctors, from their conversations to see a very famous doctor in Beijing. He talked about China in the conversation on drugs, he believes that China's drug quality is not good, can not be trusted, I heard that, because I did not tell him discussion and did not say I was chairman of North China Pharmaceutical, no communication between us, because they are two doctors, I would like to hear what they are talking about. I was feeling very heavy psychological, I think Chinese medicine if so trouble.
two days before we open our own internal discussion, when an expert can give us the current situation of China's pharmaceutical industry is more than the top three hospitals in China, especially in some well-known large hospitals, import drugs and joint venture has accounted for 70% of the drug, individual hospitals have been imported drugs and joint ventures accounted for 90% of the drug. The expert medical profession in our country's old leadership, he raised a question, how can we not at this time of high drug prices? drug prices certainly be high, he was give us an example of Chinese medicine, he said that we Chinese medicine over the past 20 million units of penicillin at that time was fifty cents three, no one response to high drug prices, and now 80 million units of penicillin V San Mao , but the whole society are calling high drug prices. what? is that we changed the structure of drugs is widely used inside the hospital medicine and joint drug imports.
This creates a problem on the inside, this problem back to topic of discussion today, I think I would like to be a problem, is a company to really do to his social responsibility to improve the quality of the enterprise, enhance the competitiveness of him. This is another I want to make today.
Chen Wei:
Good morning! I'm pleased to discuss corporate social responsibility, corporate social responsibility is for the community we think we should create more wealth, the wealth should tell a tangible asset, and the other is intangible wealth, physical wealth, everyone can understand, is how much we are able to create revenue to the state to address the number of jobs, that is, the lives of many disadvantaged groups, I think these are the tangible wealth. But I think now we should be concerned is intangible wealth, I think the so-called intangible wealth is that we are now talking about harmony, in fact, how is the business of this kind of intangible wealth, with social harmony, how the employees inside the enterprise and corporate harmony. We also see that a lot of rich list , or the number of countries, strong business, we see its tax revenue is very small, these companies may be of some use of national tax policy and reasonable tax avoidance, to your own business up to the Pacific, some of the island, and what Fox Islands, Cayman Islands, in the island, in fact, when in their business expansion, to avoid a social responsibility, while in the occupation of social resources to avoid a social responsibility, I think it is irresponsible to the entire community performance, this is also reflected a social responsibility.
then the business and employees, I think there is such a harmonious development and expansion of our business, we have reached to 500, then the employee is not our routine training, promotion, including his welfare, and so also is consistent with our business development. I think the only good harmony of enterprises and employees, businesses and social harmony is the best of the whole community to corporate responsibility. Thank you! < br> Fan Zhijun:
am pleased to share with you the issue of social responsibility, social responsibility, just tell the king hosts a basic definition of how is the business like to take to shareholders, social and environmental responsibility, as entrepreneurs , may be a matter of concern is why I committed to social responsibility, social responsibility to the shareholders any good, is not there a way to help social responsibility and help my business to make money, while allowing for the social development and environmental protection also play a role. I think a lot of talk about more and more entrepreneurs or through practical action to bear the social responsibility. For example, some protection to the Hoh Xil Tibetan Antelope, and sometimes the donors want to sell, and sometimes contributions to environmental protection, etc. This is very good. However, this model is not sustainable? How many companies can come up with a few million each year, tens of millions, or even more money to do things in this respect be regarded as public commitment to the community responsibility for it?
I think we are on October 13 last we saw in the newspaper, is the Nobel Peace Prize was awarded to Bangladeshi banker Yunus called, he came to China recently. this story We are a great inspiration, that is, you can take responsibility to make money, you can also make a lot of money. Bangladesh, Mr. Yunus did in 1977, a bank, the bank to lend to the poorest people in Bangladesh, he basically The model is no collateral, no collateral, no need to jointly and severally any liability, he can guarantee to the poorest people to let him purchase production materials, and then change his fate. The World Bank has a statistics, in 30 years down He basically helped them loans each year among the 5% of the people out of poverty, and his repayment rate of 99%, it is interesting that the Chinese out of poverty also has a small loan default rate is 70%, which I listen to said, he can create a new model to make money, but like a day for 30 years, relates to the number of people who seek the benefits? seventy thousand people in Bangladesh villages, there are 6.7 million impoverished small farmers through his loans to be successful. We see in many developing countries, especially in India, we have dozens of India recently CEO, our study them, we find that they have a lot in doing so, wait a minute if you have time, then I can tell you tell us, they have a lot of stories. These stories prove that social responsibility does not necessarily require you to take a few million each year, tens of millions of dollars donation to a thing, of course, this is a very noble thing, we should appreciate , but you can find a business model, innovative business models to help the community to assume the responsibility to help vulnerable groups to improve quality of life, and you can make money as an entrepreneur. I believe that this could be a sustainable, can development approach.
I would like to borrow the Nobel Committee, when commenting on Mr. Jonas with the words, I changed a little bit, saying why the original assessment of his Nobel Peace Prize to him? He said a large number of find a way out of poverty population, when lasting peace is possible there, I changed one, when large numbers of people find a way out of poverty when, lasting prosperity can be achieved, I believe this is our social entrepreneurs need the most attention responsibility. Thank you!
Huang Ming:
we are operating, we have chosen to take care of both a shareholder, to take care of the interests of customers, but also to take into account the environment, natural to assume a more of a social responsibility, develop their own survival. I have been advocating enterprises, entrepreneurs, limited capacity, limited resources, if we can serve multiple purposes, investment gains and three for society and their own, this is the highest efficiency, the ability to take responsibility is also the largest. We liability can not exceed their abilities, which I also wrote in a blog, I recently honorable retirement, retreat to the chairman of the board, exit management, handed over to a sustainable and credible management team, from I point to make a succession of community, responsibility to pass classes.
some time before our entire business class and entrepreneurial class has been a lot of pressure, on the Internet, in all respects, primarily Buffett and Bill Gates Foundation donated tens of billions of things. the problem did not clear society, including the stage not clear when, in turn, a noise came out, including the part of the mainstream media ask a lot of things in the roast, ask your how much to donate, how much social responsibility do you? course there are many problems our country now, enterprises have many questions, ask myself, when there is a college student, it is estimated Person of the Year in 2005, the selection of CCTV, there is an innovation forum in Shanghai Jiaotong University, I was asked, I just finished a speech full of passion, take the lead to give me a stick, said Huang donated in 2005 the total number of you? I can not answer, and certainly contributed, but also do something, but the face the eyes of the public hope and our goal is far worse in this regard, I do not want to say. So, like a lot of pressure in this regard, on-line I was asked some time ago we donated more than 30 public bathrooms in rural solar energy, we call community to solve a million or even eight hundred million peasants bathing difficult problem, and use green energy, because the boiler does not work, right out of social responsibility, to take the village chimneys, the EPA is quit. engage in this matter when we engage in an online release, saying that I admire you the total Huang, if you donate money and you produce more irrelevant when I admire you, but you have to donate solar energy, donate your product, I despise you.
for this I wrote three levels of corporate social responsibility is to customers, product quality, staff welfare, to investors, including stakeholders, in fact, I also despise some contributions, because a lot of responsibility for his are not complete, even on the environment, excessive consumption of resources, one aspect is the production of products, he has always been the process of business enterprise, to contribute to the environment, energy and resources to contribute, such as us. This to do a good job after the two layers, Bill Gates and Warren Buffett is learning, including the country will also have a lot we can learn from example and philanthropist. this point I was emphasizing that we must insist on doing charity has been , and we do good to those charities, we also pay tribute to heart, because we do not, we did not get them. However, there is one, in turn, especially when we say to customers, on the integrity of the environment we can understand, just repeatedly say investors, I'm old, so I can not say the issue of investors, let's not to say that investors bear the greatest responsibility, and sometimes vote is over, cast in the wrong project, poor management , bankrupt, as the general population, as white-collar workers, their social responsibility in this regard is the biggest risk is greatest, the less social considerations. There have not voted in an investor, after the collapse of the entire enterprise, not only Only a great impact on consumers by the large, while all of us confidence, investor confidence, confidence in the future, a national of a society have no confidence in the future if so, do you think will happen, and so on all aspects of crime , the short-term day to day behavior will spread throughout the community. just the responsibility of entrepreneurs in a positive and negative of the responsibility to do good or bad, you think about it. including the purchase of your product, I remember a case, he bought a bankrupt company's products, household appliances, I have to go to him, I saw, I say you can use this product, but I can not wait to cover the mark, everyone here are some arguments that the enterprise closed down, that I taste No, that brought him humiliation. Therefore, a sustainable development of enterprises, do not close down, the survival, in fact, not only for shareholders, employees, all of society are responsible. Thank you!
Moderator:
As several executives from their personal experience about a very insightful theories, such as the total just mentioned often, a business can not do without raising the quality of social responsibility, there is just Fan Corporate responsibility has always referred to tangible and intangible, he felt invisible to strengthen. like President Chen noted, a company should try to do both social responsibility and the responsibility for shareholders can be achieved. especially the last yellow General mentioned, the basic responsibility of a business should do to be talking about other responsibilities. I think these words, short, but very insightful. from the inside just said, I feel there is a problem in the end what is social responsibility? you how do you think companies should social responsibility? this issue we'll focus my discussion.
Liao Qingfeng:
mentioned earlier, several corporate donations and charity, I think most people here it is still not clear difference, in fact, today we are a private enterprise, as a business owner, I would like how to the enterprise's assets allocation, I can have the final say. But, if I were a public company, then, is not the case, because I want to We see often in the country flood, disaster this, a number of large enterprises to contribute, the company donated 100 million, the company donated 200 million, immediately responded to the call. Actually, this is strictly speaking up, as long as the listed companies, this is illegal, because it is the shareholders money, how can a person say in response to the call center as soon as the first donate this money? However, this does not mean we should not do the cause of charity, which should be fixed in a business year how much longer a surplus of social contributions. just Wang said Bill Gates, he is a private aid has 300 billion U.S. dollars, Microsoft earnings a year 50 billion U.S. dollars worldwide, the Foundation for the past 20 years he has donated 30 billion Now Buffett has donated 320 million, is now the fund is 600 million. Now that Microsoft encourages employees to donate personal pocket, the Indian Ocean tsunami two years ago, our contributions of our employees, including China's contributions, employees donate a dollar, we Companies Fund will donate one dollar. China is now in the reform and opening up, doing modern, now is not a business run society, then the norms of corporate social responsibility but also that our method is very important to our commercial law, our tax laws, norms of each individuals, corporate business tax, also called the personal income tax, this is everyone's responsibility.
Moderator:
You say this I think of a thing that is similar to that of state-owned enterprises contributed time, people also have a doubt, that you get off of state property to their own good name, also criticized the state-owned enterprises contribute. such as China Mobile, recently donated two hundred million yuan to a cause, we think you take the country to donate money, and finally I asked, that over two hundred million more than half of the individual contributions, but there is no mention in the publicity when the source of this money, so we doubt, the state-owned enterprises to take your money to make contributions to the country, is not to buy their own name. but in fact most of his personal contributions. So, as you just said that the problem of listed companies.
Huang Ming:
enterprises have a responsibility to your information to be true.
Moderator:
So in the end what we advocate social responsibility, we then focused around this issue to clarify this point, the donor must count, but in the end where count.
Chang Xing:
I talk about my own views, last year I have met on one occasion this problem, I think Director Wang raised this issue is very important, because of corporate social responsibility, I feel there is some bias or some understanding of shape. my personal view, corporate social responsibility is a multi- levels of responsibility consisting of a system. enterprises to take this responsibility is a gradual process of upgrading, my personal view is not necessarily everyone can discuss, I feel the responsibility system is divided into five levels, first of all the first level, it is a contract type, is the stakeholders, as businesses first and foremost economic organizations, economic organizations, economic responsibility is determined by contractual means, that is, stakeholders, including the two drugs together events like the consumer, this is the first economic responsibility. Second, the enterprise as a legal person, he has his legal responsibilities, including a variety of methods, including tax. The third responsibility is moral responsibility, because the company is a consortium of people in society When this society, when something happens, your business should contribute to the Commonwealth. Deputy Director Wang has just mentioned the donation of state-owned enterprises, in fact, this behavior, such as a local calamity, and a local accident , and this time we will help enterprises to take a little, but in general the state-owned enterprises are like this, somewhere in the accident, and enterprises to mobilize employees to donate a little. Fourth, corporate citizens but also as a state responsibility, Sometimes, problems such as the State, such as during the SARS epidemic, countries have specific requirements may be, as we must do a good job pharmaceutical drugs reserve, this time you can not bargain, this should be in line with national interests. the highest one level is the business as a cell of society, you have to take responsibility for the entire human, this which is now the most typical environment for everyone yell more, because the environment is the atmosphere in the enjoyment of the whole society.
Therefore, the responsibility I think he is a progressive, the most basic responsibility is the financial responsibility as an economic organization, that responsibilities of stakeholders must be done, if the interests of the related responsibilities can not, the responsibility of the rest are hard to do to. just tell Wang that point I very much agree, do not narrow the corporate social responsibility, the simple understanding of how much to engage in donations, to donate more this thing that is socially responsible, and I can not see, maybe there engaged in donations, here are engaged in illegal, there engaged in donations, here in the sabotage. may be the destruction of the environment with a donation of money on. This is absolutely wrong, so I think we should correct comprehensive understanding of corporate social responsibility. So, first I told a business can really take his social responsibilities is the need to the competitiveness of enterprises. because you have only a competitive edge, you may have to take more social responsibility. So, I think the future is that more companies should discuss how he can afford to bear the social responsibility.
Wei Chen:
talked about corporate social responsibility, and now there is no world a definition that social responsibility is what we find out the basic definitions are similar. I can give a definition, just the total mentioned often, in fact, enterprises are faced with many stakeholders, the definition is the business I social responsibility should not be at the expense of the interests of some stakeholders to meet the other stakeholder interests, I think it should be a balanced and harmonious relationship with.
Huang Ming:
I would add, just talked about three levels, in fact, there is a still level, I think that is the business of culture, branding, Deputy Director Wang discussed with me beforehand, but I think my views and Wang are different. Now it does not matter for the United States and Japan, a national brands, but for China itself, and now this stage of development, the community urgently needs this kind of national self-confidence, which encourage, inspire, so a society of his self-confidence, optimism for the future of the firm confidence of their own culture, proud of, I think is a great wealth, but also our responsibility to do great business. So, I add, our business should win glory for the country, with brands and good products and services with their own reputation. The second is to cultural luster, a lot of corporate culture and subcultures in society there is a gap, he corporate culture, including the enterprise itself thousands of people, tens of thousands of people involved may be hundreds of thousands of relatives, interested parties may be hundreds of people, and then together with tens of millions of users is so that the culture is promoting in the past, and then adapt to the new culture, even beyond the international civilization. Third, some of the benchmark leader in the industry should be, or even the entire world of industry, for the industry benchmark tree. In addition, in order to pass the spirit of sons, leaving the spirit. In particular, some leaders of the enterprises should take the responsibility.
Also, I talk about a feeling, that is donated, we should pay attention to the vulnerable community receiving psychological care, on the one hand we have to measure the social, business, everyone who donated if, and who better to do charity and do some rituals to do some publicity. But especially to take care of the feelings and dignity of the beneficiaries, which is is very important to give him material to help you on the one hand, on the one hand and damage to his dignity. the one hand, we donated materials, the other side we have the spirit of vulnerable groups, or the spiritual and material double vulnerable groups, can not hurt us He, on the one hand to contribute in this regard. many companies, a lot of people say I do not how much money the donor community, but you promote a culture of soothing a spirit, and even rescue a number of suicide and mental breakdown, and I think it is Chinese society impetuous, and the anxiety of many people, if society to pay attention to these things is also a responsibility.
me cite an example, in 2000, I started off poor students every year when the contributions to school, and later that I felt that this government good behavior, engage in a ceremony promoting me, I do not want to participate, that can not push anything, and later said that this is a political task, must attend, participate together I do not attend, the annual donations, engage in this ceremony each year, every year I have run. Why? the first time asked me to speak, many students and parents have been faced with Secretary of written, I looked at writing good, that should be encouraged to promote this behavior to society, the significance of the community. Finally, I found When I read their faces do not come out, I finalized, I say? I said I see you in such poor conditions, so bad to go to college under the conditions, and some admitted to prestigious universities, I that this spirit of our community would like to learn from you, I greatly admire, so if I were in your environment, parents, children can not stick with it, not easy. So, this will not be accepted you will, but our community to learn from you, carry forward the spirit of your recognition of the General Assembly, I this is just a sideshow. I feel a little compensation in this way a bit, adjust a bit the atmosphere at that time. because we have to empathy, I Why, because I'm poor, why I was poor, for various reasons. And when everyone is chasing the rich, Xianpinaifu, so this is a roast, and later handed to each package for each package when I had relatively high, small children, I deliberately low-down, but how can change the kind of relationship between the giver. I mean is, do these social responsibility and charitable work, I have your attention.
Fan Zhijun:
I would like to add one is improving the quality of employees, we talk about are some of the boss, the process is leading some companies or individual acts of some donors, we are conducting these donations at the same time, the company is still on my mind hundreds or thousands of thousands of employees, their quality is not also able to achieve this height, is not what our company has a mechanism, you not only to carry out their charitable activities in this area, is not to come into their own employees , even if not hundreds of millions of your donations, they give their love every day, to do volunteer work, take a day's salary to do the activities of social welfare, I think to a person's behavior into the behavior of the whole enterprise, and eventually the whole social behavior.
Moderator:
just a few CEOs in a very exciting, of what is a social responsibility to conduct a further study. I think the easiest way is like saying that President Chen, corporate social responsibility can not with the interests of stakeholders as part of the expense of other interests of stakeholders, and he is such a brief summary. I'd think his emphasis on harmony, I think he reminds me of this one time I do business on the corporate social responsibility to introduce the latest development of multinational companies, there is this question an entrepreneur, he said Wang had just run my business now, and now very difficult, no money, social responsibility can do it later? to propose such a question, that is say that no money, social responsibility can do it later? I was also answered this view with President Chen, I said, the responsibility of a business are the three systems, for shareholders, for social responsibility for environmental responsibility. the first day you run enterprises have social responsibility, the first day because you can not harm your employees to the interests of shareholders, can not undermine a country's environmental benefits. So, you have to have the responsibility from day one, can not say that there is When the money and then have the responsibility, but when you have the money, or business development, and this balance will increase. because the starting point for the balance of responsibility when the three might be the low starting point, but with your development, may in the end This balance has improved. Therefore, we propose the view that this responsibility is a dynamic balance, in development to continuously improve, is such a responsibility.
So, I think we talked about just a few under I feel sure we have some consensus that the social responsibility of charitable donations, but not major, but not the only, the main responsibility should first do their basic responsibilities, including just the sum of yellow often I think the level of the total sum also speak very good, there is a level of responsibility, enterprises should first do the first layer, this is not very realistic. back there is a problem in today's world, we strengthen the responsibility in the end for what? can not but to do this thing? because I remember we in a magazine, or MBA teaching materials which, in the late '90s, as well as the beginning of this century to emphasize is the business of maximizing shareholder value is your responsibility. So now changed, or is formulation is different, that if we adhere to the original work? do okay?
Huang Ming:
fact, to maximize shareholder value, did not say behind a background, is all legal and other social responsibility has been fixed , and the case has been completed, including the interests of customers, including the environment, including many of the interests of staff in the pursuit of these cases go to maximize every wrong, if destroyed, it can not work. talked about balance, I this review, I have been reviewing the past two days, I was under the pressure of society gradually increase the intensity of donations, but there is one point, I think I went every day to bribe a vulnerable employee, I sent a dozen households, We are sending dozens of households is less than one hundred, but I have more than 5,000 employees, how much I get? this ...