FENDI

 Founder:
Addle Casagrande Aide La - Casa Grande Eduardo Edoardo Fendi - Fendi
Designer:
1962 onwards - Karl Lagerfeld (Karl Largerfeld),Discount UGG boots, Silvia Venturini Fendi
brand products:
fur and fashion, leather and leather goods, garments,UGG bailey button, knitted casual wear,UGG boots cheap, beachwear, swimwear, jewelry, watches, perfumes
style:
volatile, sexy, sophisticated elegance , known for high-quality fur.
1925, the Fendi (Fendi) brand officially founded in Rome, specializing in the production of high quality leather products .1955 Fendi fashion show held for the first time. then the company has grown, business expanded to knitwear, swimwear, clothing and other categories of lower prices, and even the development of jewelry, men's perfume, but still the Fendi fur apparel brand in the fashion world renowned. its founder Eduardo - Fendi's death, the company's five daughters by her co-participation in the operation.
1962, the Fendi designer German nationals employed by the company famous - Karl Lagerfeld brand to its designers, Lagerfeld dramatic The Fendi brand clothing design to obtain the global fashion industry's attention and praise, Lagerfeld and Fendi double-F letter of cooperation to identify the mix of series, following the double C Chanel letters in France, Italy, Gucci double G After the letters, but also a fashion consciousness are all two-letter symbol.
Lagerfeld on innovations in fur processing, such as dealing with the real animal fur into effect with the appearance of imitation fur; the fur fabric marked with a large number of small holes to reduce weight, easy to wear the coat; colorful fur dyeing processing. Its innovative design also includes water for mink coats denim fabric for the trim, use,bailey UGG boots, such as squirrel skins, snow mink fur and so very bold design. < br> Fendi fur installed early nineties introduced negative to positive for the whole fur coat on both sides of mesh fabric to protest against the prevailing anti-fur campaign .93/94 autumn and winter clothing, Fendi brand re-launch of folding into a small bag with zipper like the long fur coat. as the company also intends to charge the Fendi sisters in the past, people change clothes for the high-end luxury goods, as the fur of the traditional concept of the brand Fendi fur clothing to be more to life, civilians, fashion, approached more more consumers.
in business strategy, business license Fendi method used was developed, such as jewelry, gloves, pens, lamps, glasses and perfume, so that the Fendi brand intangible assets are fully utilized.