Sports, sports marketing is a great training ANTA is to capture the business opportunities in preparing for the Olympic Games; in ANTA brand awareness and enhance the freshness of a huge halo effect on the play. Fat attack China's top league CBA and CUBA, from a high-end basketball ANTA resources into the battle, and set off a domestic brands counterattack against the international brands to promote the basketball spirit and the spirit of another great ANTA brand integration.
Mr. Wang Junyu brand management consultancy, said: \Beginning in 2004, the land of China, blowing a technology heat wave. Technology is changing the product, changing people's lifestyles and value proposition, and become the life of the mainstream culture.
Conclusion
product diversification, not only for the channel to build the biggest boost power play, and to channel the health of Anta; and in improving the profitability of a single point, so that cash flow positive of, and even easier to support in breaking the shop store is even more difficult Jiongju extraordinary feats. From another perspective, the terminal for the consumer to provide a variety of options, significantly enhanced its customer loyalty. The practice of product diversification, the ANTA fast cut and in-depth market and the proliferation of brand equity and competitive advantage of the formation, laying a solid foundation, which greatly enhance the profitability and create and market recognition power.
2006 the market situation changes, ANTA to channel your focus to building up the flagship store, the flagship store building as a channel strategy, upgrading the terminal gravity to promote the overall market movement. As a sports brand's flagship store to show their strength in the market, the image of one of the main means of its great charm, the strong sales force, reshaping the market turns out to be a giant sharp. Anta recently came news of more than a year will spend three billion capital investment in the country's flagship stores in major urban construction. Ding Zhizhong said it would invest three billion of funds directly managed at the headquarters of the benchmark shops and direct sales stores - the flagship stores are required to have two-story tall buildings, a space to create a kind of leisure, cultural experience and the club features a combination of multiple experience the club. And May 2007, before the holiday will be to achieve \The time for customers to create and provide unique value in the form of a channel through the flagship store mode to complete, will be a market spread of nuclear fusion power, achievement Everlasting. Anta Man, Heart and normalization, united, determined to become a Chinese sports brand in the fierce and ambitious.
so Anta means of dissemination of sports marketing will remember with affection; the same time, CCTV-5 of the professional sports media platform for delivery of brand value is the list of preferred tools.
South China University Professor Chen Chunhua, said: \not to say that the brand is not important --- in China, the ultimate consumer group can not, can not rely on brands to buy products. \a close relationship. \The author believes that the theory of Professor Chen local sporting goods for the Chinese market, especially matched for the local sports brand profound that the law of growth. ANTA's brand growth, has followed the laws of the market, so it can build the core of the channel and to four ounces of Chinese martial arts fight to establish their own extremely heavy sound marketing network.
leading technology to achieve the competitive advantage of the new economy
in \Which speaks of the \Brand specific practices of strategic alliance, there are two: one is the alliance with the industry, one is cross-union. Now some examples of strategic alliances in the international practice of the brand. In 1999, the Puma (Puma) with the German luxury apparel brand Jil Sander to launch high-end shoes. In 2003, the Puma and the BMW Mini brand has established product and brand partnerships. Puma has designed a prototype of the BMW Mini \BMW will use the Puma sports shoes and other technical design of air mesh seat Mini new car,Discount UGG boots, and printed on the outside in the Mini famous Puma Puma Logo. There are Adidas and Yohji Yamamoto of Japan co-brand, Reebok and Chanel cooperation. The local Chinese sports brands are quite different. Most of the operators is full of confidence, self-confidence is often available over-conceited practitioner groups are not caused by common values, there is no standard,UGG boots clearance, and even contempt for authority, we the living mountain, there is no way to form a joint working hard in the community. In this case, Anta was able to jump out of the cycle, out of the Jinjiang, reach out to co-create the resource-rich marine world. According to industry sources: Anta Nike or Adidas will be the acting and other international brand.
After three years of market development, Anta made in the Russian market share first. In 2006, one after another in Singapore, Greece,UGG boots, Taiwan and other countries and regions, opened stores, started in Hungary while Anta business; in the Czech Republic, Ukraine to establish a close partnership, and as a window, fully expand the European market . The end of 2006, Anta will open branches in the Philippines. ANTA has been set up overseas business in the overseas market approach are based on a branch system,bailey UGG boots, the focus is branding the international market.
1. Products Union
said according to forecasters, and now the space is already taking on the Grand Canal in the eighth. Characterized by its economy of scale and out of the profit. Advantage of scale of resources required the integration between companies complement each other, united into one, to build aircraft carrier core strengths. Sporting goods industry has also traveled in the development of this environment, Anta company should follow the trend of the times began to wake up and follow the laws of the market, began to implement the brand alliance strategy, and strengthen and improve the competitiveness of the core competencies. The implementation of specific strategic alliances, there are the following two:
times are in the process of many-fold changes, many things related to the past are very different --- the new environment, new technology, new materials and Shock and bump the new economy changed everything. Enterprises in this uncertain environment, everything begins to wear face --- marketing, cash flow is facing heavy pressure, profit model does not serve me started?
main cultural society is bound to have a profound impact sports industry. A business or brand, or if no technological innovation, product innovation, it is difficult to make a difference in the market, and long continued existence and development.
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